WE PLAN, PRODUCE, PARTNER, AND MEASURE
Content marketing is defined as the creation and distribution of media (e.g. articles, images, infographics, videos, white papers, podcasts, etc.) with the aim of attracting your target audience – giving them information that they regard as being helpful in making a purchasing decision.
The objective is to help drive the customer to take action based upon what they read, see, or hear – ultimately leading to some kind of transaction.
Our goal is to provide you with a complete marketing services strategy, then design the tactical plan. We help you define content strategy, select appropriate audience channels and formats, then create and distribute the content.
We also use tools to measure the effectiveness of your content marketing. This helps to optimize the messages and maximize Return-On-Investment.
- Broadcast – TV and radio
- Newspaper and magazine ads
- Billboard
- OOH (Out of Home) – outdoor/transit/experiential
- Direct mail – traditional
- Direct email
- Newsletters – print and email
- Online advertising – display banners and interactive
- Social media marketing
- Technical
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- E-commerce and end-user design
- Direct response programs – mail, loyalty and POP
- Quantitative and qualitative market research
- Demographic research
- Psychographic research
- Target marketing through geography
- Field research
- Marketing analysis
- Focus groups
- Traditional media planning
- Online media research and planning
- Local and regional media buying services
- National media placement through partners
- Media budgeting and scheduling
- Media audit services
- Media vendor management
BETTER MARKETING = MORE SALES
